For example, if you choose the traffic objective, you'll pay for each click and can choose from link, video, or gallery ads. When creating a Reddit ad, the platform will prompt you to select an objective.Įach objective offers different ad types and specific payment and bidding structures. (You can target custom audiences, though.)īut Reddit allows you to choose the goal of your ad. desktop), and the time of day, but you can't target by demographics like income or connections. On Reddit, you can target based on location, interests, subreddit, device (mobile vs. Reddit offers fewer targeting options than other paid social platforms, like Facebook. Most packages include a promoted post, top banner, and an ad in Reddit's "trending" category. There are several takeover ad packages, allowing you to take over specific subreddits, the entire site, categories, and so on. There are two main types of paid ads on Reddit:ġ. These can all be effective strategies, but it's always possible you may get called out for trying to market-so tread lightly. If you go this route, be sure to monitor it closely so no important issues slip through the cracks. This is where your customers could ask you questions. You can also use a branded subreddit to perform market research and find beta testers.Ĭreate a support subreddit for your brand. It gives your users a place to do some marketing for you (assuming they like your product or service). Here's an example: Book of the Month Club's subreddit. Hosting an AMA (ask me anything) allows you to talk about your brand without being sneaky about it: people know what they're signing up for.Ĭreate a subreddit for your brand. Even if you go this route, though, be prepared for some possible negative reactions. In her article on using social media for your business with no budget, the founder of fashion line Bastet Noir talks about how she did this successfully. If you create good content, people will share it and engage with it on Reddit. Here are a few ways you market organically on Reddit: No matter what industry or niche you're in, there's a good chance there's a subreddit (or two…hundred) on a related topic. Instead, you find topic-specific communities (AKA subreddits) and engage with them. The organic side of things looks a lot different on Reddit than it does on other social networks: you can't just create a business account and post content that shows up in users' feeds organically. Like with most social media platforms, there are two ways to market on Reddit: organic and paid. So that's why it's worth marketing on Reddit-but does it mean you should definitely do it? Let's look at your options. It's possible you'll see a significantly lower cost-per-click (CPC) on Reddit. According to Reddit's research, 23% of its users don't use Facebook, 47% don't use Instagram, and 69% don't use TikTok. (That makes up a bit for the lack of targeting options for Reddit ads.)Ī lot of Redditors don't use other social media apps-which means you can reach an audience you won't find anywhere else. Subreddits are super focused-and their members care a lot about the topics-which makes making targeting easier for brands. Redditors also tend to be engaged, open to learning, and tech-savvy. But size isn't everything, so here are the other reasons you should be open to advertising on Reddit: Reddit has a massive audience (we're talking hundreds of millions of visits a month). But Redditors? They'll create an entire subreddit just to drag your company in the comments.īut marketing or advertising on Reddit can still be well worth it. Redditors are ruthless about marketing. Facebook and Instagram will deny your ad if it doesn't meet their requirements.
I've also learned that Reddit isn't your average social network.
Reddit can be a gold mine for brands, but it can also be absolutely brutal if you dive in without learning the ropes.Īs a content strategist and digital marketer, I've spent the last 10 years figuring out what works-and what doesn't-in online marketing.
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